A local company has helped Westminster City Council with its successful war on street fouling. Fresh Industries Ltd, based at Southminster in Essex, has been working with Westminster City Council to instigate an intensive street cleansing programme in and around the West End of London using their odour eradication system, Urine-Off™.

Street fouling in parts of the City of Westminster was becoming such a major issue that the Council has implemented a bylaw to prevent it. To date there have been 70 prosecutions of people caught urinating in the street.

After trying numerous different deodorisers, which only masked the smell temporarily, the Council called in Fresh Industries Ltd. Utilising their revolutionary bio-enzymatic formulated product, Urine-Off™, a trial was carried out in the worst effected areas of the City, which included Covent Garden in the heart of the West End. The Council’s street cleansing contractor, Onyx UK Limited, treated affected areas with Urine-Off using a backpack sprayer and handheld sprayers.

A senior spokesperson for Westminster City Council, commented,
“In order to verify the claims made by Urine-Off, the decision was taken to trial it in the areas where street fouling was most prevalent. The results proved conclusive and instead of treating the symptoms by masking the odour, Urine-Off™ eradicated the cause, leaving streets and doorways odour free and clean. The product did exactly what it said on the tin. We are now rolling out the use of Urine-Off across the whole of the Westminster area and it has now become a permanent stock item.

“We were very impressed with the results - as were the long-suffering residents and visitors who had been enduring or exposed to this unpleasant problem. The results were so noticeable that in one location fresh paint was applied to the fire doors of premises which previously had not been touched in many years because of the damage caused by fouling.”

Urine-Off™ uses a bio-enzymatic formula that literally eats the uric acid crystals that cause discolouration and odour. Enzymes begin the process, then harmless bacteria take over for final bioremediation. The process is kind to the environment as the bio-enzymes break down into carbon dioxide and water when they have completed their task. Odour and stains can be effectively removed from both porous and non-porous surfaces such as carpeting, tiles and grout.